1. SEO 2019: Learn search engine optimization with smart internet marketing strategies
Author: Adam Clarke; 2019.
The book is not for absolute beginners, but more for advanced users. To understand the material, you need a basic knowledge of SEO. For everyone else – this is a practical guide with a lot of technical, working (in the context of 2019-2020) chips and nuances that will help promote sites to the TOP of Google. The book has a clear structure, begins with technical optimization of the site and ends with external optimization, crowd marketing. That’s right, first work on your site, and then on the links to your site. The only point in the book does not specify the nuances that relate to the promotion of online stores, in particular: how and whether to prescribe keywords in categories, through filters, tags, etc. But the rest is a guide from the series “read, take and do”.
2. THE ART OF SEO: Mastering Search Engine Optimization 3rd Edition
Authors: Eric Enge, Stephen Spencer, Jessie C. Stricchiola; 2017.
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape. Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
3. SEO For Growth: The Ultimate Guide For Marketers, Web Designers & Entrepreneurs
Authors: John Jantsch and Phil Singleton; 2016.
Since the topic of SEO has a lot of information that often changes, it can be hard to keep up with what tips and tricks people are using to increase traffic and their rank on search engine results pages. Jantsch and Singleton wrote a great book about how to do just that!
Find here how to focus on the correct aspects of the industry to make sure you stay relevant, even when the algorithm changes. You’ll read about how to have a great reputation online, how to distribute your content properly, and a bit about paying for advertisements.
Learn new tricks and reteach old tactics that still work today.
4. SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization
Author: Matthew Capala; 2014.
This book is a guide to website promotion. The same material is presented: the collection of the semantic core, internal, external optimization, etc. But the trick is that the author proposes to use long-term methods of promotion, which do not strongly depend on the algorithms of search engines. There are screenshots and step-by-step instructions. I will also note in the book a separate block to increase sales of the site and increase conversion rates.
5. The Link Building Book
Author: Paddy Moogan; 2013.
A great guide to building links from start to finish. The material is presented in a language accessible even to beginners. You can learn: how to distinguish between “good” and ” bad ” links. How to detect” bad ” links that have been sanctioned by search engines. And much more. Advanced optimizers will learn for themselves chips and practices to improve their processes. And for managers, the book will be useful in how to build a strong link building team. There are many examples in the book with a full analysis of the details.
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